I am a Design and Creative Lead based in London with over 13 years of experience working for established brands. My most recent roles include Digital Design Lead at Revolution Beauty, Creative Lead at MORI and prior to those I held the role of Digital Design Lead and Creative & Design Manager at Not On The High Street.

In my current role at Revolution Beauty, I lead a team focused on defining and evolving the digital identity of a global brand across web, app, CRM, and paid media channels. I establish visual direction and design standards, champion UX best practices, and ensure accessibility and consistency across all digital touchpoints.

Previously, as Lead Creative at MORI, I managed a team of designers and a producer, overseeing all creative output for the brand. I led the development and execution of campaigns and projects across both print and digital platforms, from concept through to delivery.

During my time at Not On The High Street, as Creative and Design Manager, I was responsible for leading the creative concepting, art direction and design direction across all customer touchpoints. I led a team of both creatives and designers and worked closely with the copy and production teams to oversee projects from brief through to production, ensuring creative excellence and brand consistency. I have a deep understanding of developing conceptual creative ideas for campaigns; taking briefs and translating them into inspiring, innovative ideas that work across a spectrum of channels including social, CRM, site/app, PR and physical experience.

My previous roles include Senior Designer at the Creative Agency 1000heads, where I was the Lead Designer on the Wella Professionals account, leading all Wella creative and junior members of the team. Having worked at Arcadia, Hackett, dunhill, New Look & The White Company I have a vast amount of experience working at a Senior level for established brands.

Throughout my career I have focused on both digital and print design. Working for companies such as WGSN, Australian Design Studio, BBC Publishing and interning at Cosmopolitan and Vogue.

My expertise include creative direction, art direction, illustration, animation, print, UI, responsive web & infographic design, branding, photography and video editing. I have a passion for design and love creating pixel perfect solutions across all platforms.