As the Freelance Lead Designer at Hackett I worked across all digital and print creative for the brand. I managed a team of 5 designers and all creative output from the team. I led the global media buy creative, setting brand guidelines and designing adverts for the AW18 campaign. I art directed the Classics Reinvented campaign video and worked on creative concepts for the SS19 campaign shoot.
Hackett
The Hack
The brief was to redesign Hackett’s features landing page. To design a fully responsive landing page for The Hack, which would house all their editorial content. The challenge was to work within the restrictions of their platform Magento, whilst elevating the brand through their content & new season imagery. This was a brand piece, not aiming to drive sales directly from the page but to promote the brand on a more luxury level. I worked on this project from wireframing through to final build, alongside a team of developers.
