Revolution Beauty

Concepting | Art Direction | Animation | Video Editing

Black Friday 2025

I led the creative direction for the 2025 Black Friday campaign, from initial ideation and concept development through to execution across web, email, and animated social channels. The campaign delivered strong results, driving a 16% year-on-year increase in revenue. Email performance also improved significantly, with conversion rates rising and Cyber Monday achieving a 120% uplift compared to average daily performance.

Black Friday Concept development

Sign up page

Black Friday homepage

Offer Creative stages

Animated badges

Launch email

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