Not On The High Street
Concepting | Art Direction | Animation | Video Editing
As the Creative and Design Manager, I was responsible for leading the creative concepting, art direction and design direction across all customer touchpoints. For our "Gifts for All the Big & Small Moments" brand campaign, I was involved in every stage, from concept creation to the shoot, design direction, and final rollout. I directed the shots and guided the creative designer on set throughout the shoot. Additionally, I designed, animated, and edited videos for YouTube and paid social channels, while also developing out-of-home creatives for digital screens and tube panels across London
Gifts for all the Big & Small Moments
At the heart of the concept ‘Gifts for all the Big & Small Moments’ was the aim to uncover NOTHS as the go-to-destination to solve all of our gifting dilemmas.
Birthday’s YouTube and OOH
As part of the concept we played on the (sometimes funny) searches NOTHS customers set out on to find the perfect present.
The YouTube & paid social adverts, which I art directed, animated and edited aim to serve up buckets of bday inspo, by recipient, location, category or even interest.
