MORI
Packaging | Concept Development | Print
Gift Packaging
As Creative Lead at MORI, I led the concept, design, and production of the brand’s bespoke luxury gift packaging in 2023. The objective was to elevate the gifting experience through a more refined and considered approach. I developed a premium gift box featuring a satin-embossed logo, paired with an interior design that unfolds as a piece of brand storytelling; creating a moment of discovery that reflects MORI’s values.
The brief called for a collection of gift boxes in varying sizes and formats, each designed to reflect the quality and luxury of the products within. Alongside this, I created a bespoke insert to further reinforce the brand’s narrative, highlighting our focus on the softest sleep and the premium, carefully selected materials that define MORI sleepwear.
Alongside the gift packaging project, I led a wider initiative to redesign MORI’s physical retail experience. This work informed an evolution of the core brand palette, introducing a lighter green inspired by the ‘sage’ tone of MORI’s signature sleepsuit. This updated colour direction is carried through into the final photography of the gift box range, ensuring a cohesive and considered brand expression.