UI | Visual Design | Animation | Social Design | OOH
The White Company
As Senior Digital Designer at The White Company I designed multiple digital campaigns and led the digital execution of TWC launch in the US. One of my favourite projects was the ‘Meet the Materials’ campaign. I worked with the in-house developer to create a fully responsive digital hub, using both parallax and lazy loading effects to create an engaging interactive landing page. This was a first for TWC, both in pushing their boundaries digitally and using new software (Sketch & Invision).
Advent Campaign
In 2017 I designed the Christmas Advent campaign. This was a social campaign rewarding customers with 12 days of gifting, driving brand awareness and increasing audience reach across multiple social channels.
US Launch
I designed a series of animated billboards which appeared across New York on bus shelters and shopping centre billboards to launch the first US store openings in June 2017.
