Not On The High Street
Concepting | Art Direction
Campaign Shoots
As the Creative and Design Manager, I owned the visual execution of monthly campaigns and was responsible for leading the creative concepting, art direction and design direction across all customer touchpoints. In addition to guiding the overall direction, I took a hands-on role as Art Director; developing concept moodboards and shoot decks, and collaborating closely with producers, stylists, and the studio team to bring my creative vision to life.
These are some of my favourite shots from campaigns I’ve art directed.
Gifting was at the heart of our seasonal campaigns and this shoot in particular highlighted the variety of gifts you could buy for Mothers, Fathers, Brothers, Sisters, Friends and of your all loved ones, for all occasions.
Making Moments of Joy
Unforgettable moments are at the core of our campaigns, portraying the joyous moments that sit alongside our gifts.
