Revolution Beauty

Wrap Lash Tubing Mascara was our Revolutionary launch of 2025. As Digital Design Lead I was responsible for concepting and leading the execution of the digital experience. Using Figma, I designed and prototyped a bold, disruptive campaign; from an interactive sign-up page and teaser assets to a high-impact site takeover, including the launch homepage, emails, and PDP designs.

Wrap Lash Tubing Mascara Campaign